Tagged: Technology-Push

Biomimicry for Technology-Push (vs. Market-Pull) Innovation

Market-pull innovation is driven by customer needs. Demand for a solution to a problem triggers its development. For example, the digital camera was invented because customers grew impatient waiting for film to be developed, and expressed desire to be able to view their photos instantaneously. The philosophy behind a market-pull innovation strategy is encapsulated in the familiar adage, “necessity is the mother of invention.” Problem-driven biomimicry, comprising the following five iterative steps, can support market-pull innovation:

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