Category: Corporate Fellows

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Fossil Doesn’t Equal Failure

Hi all, Thanks again for tuning in. I recently had the opportunity to speak at the first annual national biomimicry forum and education summit. The following is a transcript of the talk I gave including some of the associated imagery. Hope you all enjoy Fossil Doesn’t Equal Failure: Continue reading

Publication & Guest Lecture at Akron’s Austen BioInnovation Institute

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Greetings! The case study I promised you in my last post documenting a successful implementation of biomimicry at my corporate sponsor, GOJO Industries, has finally published! It is featured in the most recent issue of Research-Technology Management, a leading source of knowledge and best practices on innovation management for leaders of research, development, and engineering worldwide. You can access the article, titled “Biomimicry: Streamlining the Front End of Innovation for Environmentally Sustainable Products, here. Let me know what you think!

In other news, I was invited by the Austen BioInnovation Institute to give a series of lectures on the ‘how-to’ of biomimicry to 40 high-achieving high school students enrolled in the 2016 BioInnovation Academy. The academy encourages students to explore solutions to real-life health and medical problems using a variety of innovation methods. This year the focus is reducing rates of concussion, so part of my lecture was on my own experiences as co-founder of a tech startup in this space. (Bill and my startup, Hedgemon, is developing a hedgehog-inspired impact protection technology, with initial focus on R&D of a safety liner for football helmets.) In a testament to the impact Great Lakes Biomimicry is making with their educational programs, HALF the students attending my first lecture were already familiar with the term biomimicry. Incredible!

After my lecture I tried out a pair of the Austen BioInnovation Institute’s concussion goggles, which simulate symptoms of traumatic brain injury such as dizziness, visual disconnect, and disorientation. My attempt at a game of catch while wearing the goggles was pathetic. The goggles make you look like a minion!

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Happy Fourth of July to our American readers!

 

 

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Product Design using Biomimicry in a nutshell!

Two weeks to finishing my first academic year, I’m feeling inspired to talk about our course on developing a product using biomimicry; Michael introduced it here. For this course, we worked with students from the Cleveland Institute of Art and Nottingham Spirk. Nottingham Spirk (NS) gave us the problem and some deadlines. Milestones we had were for coming up with areas we’d like to target, developing the concepts, and finally refining our product designs.
What is the first step to go from biology to a product or vice versa? It was a bit messy for me, considering I am also still learning about many biological organisms, but I am pleased with our results and the progress we made.
First, we worked on our target audience, drawing mind maps of stakeholders and key opportunities. We divided into subgroups based on our interest in particular key opportunity areas. There was only one condition: having almost an equal number of Biomimicry Fellows from University of Akron biomimicry and designers from the Cleveland Institute of Art on every team.
And then we started… Not sure how to go about it, we looked at current products, specific issues within our key opportunity area,  as well as asknature.org, other books and papers on animal’s adaptaptions. By end of February, we were ready to give a report to NS about the issues we were targeting and organisms that could potentially help us and got their feedback.
Our next step was to develop concepts by end of March. Here, we needed to read more and actually think of a specific problem and solution. I would say, while researching current market, it was not difficult to see where we can introduce new products and what’s missing. The more challenging part was abstracting ideas from biology. We had a format to follow similar to asknature.org: it included writing first the abstracted function, then the strategy the model organism uses and finally extracting design principles. This time NS were more specific on which ideas they were interested in having us pursue and which they were not. Then it was time to form new groups based on the latest product ideas we were moving forward with. Now, for our final work, my team focused on one specific product and our concept looked to many organisms (from ducks to rabbits) for inspiration. Our final report is today. yay!
Couple of things I learned:
– It was wonderful to work in groups of various specialties (mine included industrial designer, polymer scientist, product designer and me)

– Drawing/talking about ideas helped in better grasping the biological function.

– When there is no actual structure to follow, the flexibility lends to creativity.

– Having many groups, it was interesting to see what each team has come up with and inspirations are endless.

– Designers are great in making an idea come alive and look appealing!

– There are many complicated texts in biology for non-biologists, but, knowing what function you’d like to learn about makes it much easier to research and pictures do speak 1000 words.

– I’m more excited today than when I joined the biomimicry degree.

Till next time, Happy Biomimicking!

Behind the peacock’s tail

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The topic of this post was motivated by a simple question I had to ask myself twice in the last 6 months : why can’t the internet tell me how a peacock manages its own tail? For one project, I was mainly interested in folding mechanisms. In another unrelated occasion, powerful lifting was the desired feature.

Indeed, as I have been experiencing and practicing more in the biomimetic realm, through different projects with different objectives and strategies, I have been repeatedly coming across the same type of challenges. For those who are not anticipating this before diving into a biomimicry career, let me describe some.

Continue reading