Project Wild Thing

Hi germiNature readers,

Nature is the key component for Biomimicry, but have you struggled convincing yourself, your children or your friends to go out in nature more often? Do you feel like people think you are a hippie because you love nature so much?

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Project Wild Thing (click to see trailer) is the documentary for you. In the film, David Bond, Marketing Director for Nature, takes on the task of convincing people to get outside. As a worried dad seeing his children becoming addicted to TV and games, rather than playing outside, he tries to promote nature again. The film explores the increasing disconnection between British children and the natural world around them.

Although many children think nature is boring and unattractive, the film shows that this idea can easily be changed. However, one of the main challenges of getting this change to happen falls in the hands of the parents themselves. They worry about letting their children outside; kids are being overloaded by homework; and parents are becoming lazy themselves – they’d rather let their kids watch TV than go play in a forest with them.

This realization should be interesting for parents in general and a biomimicist, in particular. I’m going to float three here…

– With the support of branding and marketing, nature could once again be a popular ‘free product’ for kids. Less waste, less money, more playful area.

– Letting your kids be active at a young age should support an active lifestyle as an adult. It’s easily accepted that you are healthier, happier and more productive when you are active. Additionally, playing in nature provides many different sensory experiences that promote brain development, which are just not replicable with virtual play.

– A big and frankly terrifying question is what might happen if a generation becomes completely disconnected from the natural world… This goes back to the “Ethos” of Biomimicry. You care for things you love. But you can only treasure nature if you have had great interactions with it.

Message? Stop staring at your computer screen and act. You can start by looking at his website: https://projectwildthing.com (oh no, wait, that’s requires you to sit at your computer…but still go have a look when you have time).

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